Google CPA?

Rumor has it that Google is in the process of creating a CPA based advertising engine. Basically that means that instead of paying per click, you pay each time someone does an action, which is usually a purchase. This completely removes the risk of advertising, 100%! Is this a good thing? NO! If you can make $10 from someone entering their cell number on your website, any idiot can bet $9 on Google's CPA ads and is guaranteed to profit, because they won't pay that $9 unless they get paid the $10.

That will cut the profit margin of all affiliates to nearly nothing! Also, how are they going to even track CPA ads? If they want you to place special code on the order confirmation page, just put it on another page that users don't go to and you just got free advertising!

There are too many loopholes, too many issues, and too many things at risk. Leave it as cost per click, do a better job with click fraud, and let the world continue as is!